Spotify Breaks Ground with First-Ever Cannabis Ads in Partnership with Cresco Labs

Sep 22, 2023 | News

Spotify, the world’s leading music streaming service, has always been known for its bold and innovative approach. In a groundbreaking move, Spotify has become the first streaming platform to embrace cannabis advertising through its new collaboration with Cresco Labs (CRLBF).

The campaign marks a significant convergence of two influential industries: cannabis and music streaming. Spotify boasts an impressive user base of over 220 million subscribers as of the first quarter of 2023, according to Statista, making it a prime target for advertisers seeking broad reach.

Cresco Labs, headquartered in Chicago, Illinois, is the owner of the renowned Sunnyside cannabis dispensary brand. The company believes that advertising on Spotify, one of the most frequented music streaming platforms, will effectively connect with cannabis enthusiasts—an unsurprising association given the historical link between music and marijuana.

Cory Rothschild, National Retail President of Cresco Labs, expressed the company’s enthusiasm for this groundbreaking partnership: “Audio streaming services represent a major opportunity for brands to reach large audiences in a targeted manner, and we’re excited to collaborate with Spotify to launch the first-ever cannabis ads from our Sunnyside national retail brand. Our Sunnyside advertising strategy is built on a data ecosystem enabling best-in-class targeting and measurement. Spotify’s platform will enable our marketing team to target our ads compliantly and profitably to our core shoppers in Illinois where we have a leading share in retail.”

Rothschild also highlighted the broader significance of this partnership, stating, “This important partnership is not only a step in normalizing cannabis, but it also showcases the sophistication and quality of marketing that we have unlocked at Cresco Labs.”

The Cresco ad campaign is expected to center on the Sunnyside “shopping experience.” It will feature 30-second audio advertisements and in-app digital banners, primarily focusing on the company’s proprietary e-commerce platform.

Spotify has earned a reputation for being an affordable platform for advertisers, with per-ad prices starting at just $250.

In this innovative partnership, Spotify and Cresco Labs are not only pushing boundaries but also contributing to the evolving landscape of cannabis advertising, marking a significant step toward its normalization.

 

Source: The Street

EXPLORE MORE NEWS

Major Corporations Investing in Cannabis

by | May 4, 2023 | News | 0 Comments

As cannabis legalization continues to spread across the country, major corporations are increasingly taking notice and investing in the industry. In April of 2023, a major beverage company announced a $100 million investment in a cannabis-infused drink startup, signaling the growing trend of large corporations entering the cannabis space.

10 Gift Ideas for Cannabis Enthusiasts

by | July 24, 2023 | Education, Lifestyle | 0 Comments

Slowly but surely, state by state, the U.S. is continuing to embrace cannabis. With the increasing number of states legalizing or decriminalizing weed, the market for innovative cannabis products is growing rapidly. Need a great gift idea? Why not upgrade the experience for your cannabis-friendly friends with some high-tech gifts designed specifically for cannabis users? From consumption devices to storage containers, here are nine cutting-edge gift ideas from startups and established companies that are making a mark in this booming industry.

Green Wave Rising: Navigating the Global Cannabis Legalization Landscape

by | July 12, 2023 | Education | 0 Comments

In recent years, there has been a growing global shift towards the legalization of cannabis. This remarkable trend has sparked intense debates and discussions surrounding the implications of such legislative changes. As cannabis becomes more widely accepted, it is crucial to examine the current state of cannabis legalization worldwide, highlighting recent developments, legislative changes, and the impact of these changes on society, the economy, and public health. By exploring the potential benefits and challenges of cannabis legalization, we can gain a better understanding of this evolving landscape.

New York Expands Legal Cannabis Industry and Cracks Down on Illegal Market

by | November 3, 2023 | News | 0 Comments

New York has initiated a major expansion of its legal cannabis industry by opening applications for hundreds of new marijuana business licenses. This move follows a slow start, with only about two dozen retailers operating since adult-use sales began last December. The application period will run until December 4, and licenses are expected to be awarded early next year.

Newsletter