Cannabis consumption is no longer limited to smoking or edibles. In recent years, the industry has seen the rise of cannabis-infused beverages as a new way for consumers to enjoy the benefits of cannabis. These drinks come in various forms such as sodas, teas, beers, and even wines. With their discreet nature and easy consumption, cannabis-infused beverages have become increasingly popular among cannabis consumers.

The process of making cannabis-infused beverages begins with extracting cannabinoids from the cannabis plant. One common method of extraction is CO2 extraction, which involves using pressurized carbon dioxide to extract cannabinoids from the plant material. This method is preferred because it’s safe, efficient, and produces a high-quality extract. Another method is ethanol extraction, which uses ethanol to dissolve the cannabinoids and other compounds in the plant.

Once the extract is obtained, it’s then infused into the beverage using a variety of techniques. One common method is to emulsify the extract into a water-soluble form, which allows for better absorption and distribution throughout the beverage. This can be done using techniques such as nanoemulsion, which breaks down the extract into tiny particles that can easily mix with the beverage. Other methods include using liposomes, which are tiny fat bubbles that can carry the extract, or microemulsions, which use surfactants to create stable mixtures.

There are several advantages to using cannabis-infused beverages over traditional methods of consumption. One major advantage is the fast onset time, with effects typically being felt within 15-30 minutes of consumption, as opposed to 30-90 minutes for edibles. The effects also tend to be more predictable and consistent, as the dosage is easier to control. Additionally, cannabis-infused beverages offer a discreet way to consume cannabis, with no smoke or smell.

The trend towards cannabis-infused beverages has been gaining momentum in recent years. Sales of cannabis-infused drinks reached $64 million in the US in 2022, and the global market for cannabis-infused beverages is projected to reach $2.8 billion by 2025, according to a report by Grand View Research. The same report also predicts that the cannabis-infused beverage market will grow at a compound annual growth rate of 17.8% from 2022 to 2025.

One reason for the growing popularity of cannabis-infused beverages is the fact that they appeal to a wide range of consumers, including those who may not be interested in smoking or edibles. With a variety of flavors and potencies available, there is something for everyone.

In addition, infused beverages are being embraced by the mainstream market. In 2023, a major beverage company invested $100 million in a cannabis-infused drink startup, signaling a growing interest in this sector of the cannabis industry.

According to a survey by BDS Analytics, 20% of cannabis consumers in the US have tried cannabis-infused beverages, and 44% are interested in trying them. This shows that there is significant potential for growth in this market, as more consumers become interested in incorporating cannabis into their lifestyles.

The potential impact of cannabis-infused beverages on the industry is significant. With the legalization of cannabis becoming more widespread, the market for infused beverages is expected to grow significantly in the coming years. According to a report by Zion Market Research, the global cannabis-infused beverages market is expected to reach $2.8 billion by 2025. This growth is driven by increasing demand from consumers who are looking for a healthier, more discreet way to consume cannabis.

The emergence of cannabis-infused beverages has also attracted the attention of major beverage companies. For example, in 2022, Molson Coors announced a joint venture with Hexo Corp to develop cannabis-infused beverages for the Canadian market. In 2023, PepsiCo announced that it was considering the possibility of entering the cannabis-infused beverage market. These investments from major companies are a sign of the growing acceptance of cannabis as a mainstream consumer product.

In conclusion, cannabis-infused beverages are an exciting new development in the cannabis industry. With their fast onset time, consistent dosing, and discreet nature, they offer a convenient and accessible way for consumers to enjoy the benefits of cannabis. As the market for infused beverages continues to grow, we can expect to see more innovation and investment in this space, further cementing cannabis as a legitimate and valuable industry.

EXPLORE MORE NEWS

On May 3, Maryland Governor Wes Moore signed legislation to implement the voter-approved legalization measure that passed in the November 2022 election. The General Assembly’s legislation provides guidelines for Maryland’s adult-use cannabis industry, which will be launched on July 1, 2023. The bill includes provisions that address social equity, criminal justice reform, and public health.

According to Cannabis Business Times, the legislation includes provisions for automatic expungement of certain cannabis-related offenses, prioritizing licenses for minority-owned businesses and individuals harmed by the war on drugs, and ensuring that the cannabis industry provides benefits to the communities most affected by prohibition. The bill also establishes a tax structure for adult-use cannabis sales, with the revenue being used for public education and other initiatives.

The implementation of Maryland’s adult-use cannabis market is expected to bring economic benefits to the state, including increased tax revenue and job creation. It is estimated that the market could generate over $200 million in annual tax revenue and create thousands of jobs.

With the legalization of adult-use cannabis, Maryland joins a growing list of states that have legalized cannabis for recreational use, including Colorado, California, and Massachusetts. The legalization of cannabis for recreational use is a significant milestone in the cannabis industry, as it indicates a shift in public opinion towards the acceptance of cannabis as a legitimate and valuable industry.

The implementation of Maryland’s adult-use cannabis market is an exciting development for cannabis enthusiasts, entrepreneurs, and investors in the state. It is expected to create new business opportunities, provide relief to those who have been disproportionately impacted by prohibition, and further advance the acceptance and normalization of cannabis use in society.

EXPLORE MORE NEWS

As cannabis legalization continues to spread across the country, major corporations are increasingly taking notice and investing in the industry. In April of 2023, a major beverage company announced a $100 million investment in a cannabis-infused drink startup, signaling the growing trend of large corporations entering the cannabis space.

This is just one example of a recent corporate investment in the cannabis industry. Other notable examples include:

• • • • In February of 2023, Pfizer, one of the largest pharmaceutical companies in the world, announced a $50 million investment in Oxford Cannabinoid Technologies (OCT), a medical cannabis research firm based in the UK. The investment is aimed at developing new cannabis-based treatments for a range of medical conditions.

• • • • In March of 2023, Amazon, one of the biggest tech companies globally, announced a partnership with Eaze, a cannabis delivery service in California, with plans to invest $25 million in the company. The partnership aims to streamline the delivery of cannabis products to consumers by leveraging Amazon’s delivery infrastructure and Eaze’s cannabis expertise.

• • • • In May of 2023, Target, a major retail chain in the US, announced plans to launch a line of CBD products in collaboration with Lord Jones, a cannabis company. The partnership will include a range of products, including CBD-infused beauty and wellness products, such as lotions, balms, and bath products.

• • • • Altria – In 2018, Altria, the parent company of Marlboro cigarettes, invested $1.8 billion in Canadian cannabis company Cronos Group. This investment gave Altria a 45% stake in Cronos Group and allowed Cronos Group to expand its production and distribution capabilities.

• • • • Molson Coors Brewing Co. – In 2018, Molson Coors Brewing Co. announced a joint venture with Canadian cannabis company The Hydropothecary Corporation (now known as HEXO Corp) to develop non-alcoholic, cannabis-infused beverages.

• • • • Coca-Cola – In 2018, it was reported that Coca-Cola was in talks with Canadian cannabis company Aurora Cannabis to develop a line of cannabis-infused beverages. Although a deal was never finalized, this news sent shockwaves through the industry and signaled that major beverage companies were interested in the cannabis space.

• • • • Anheuser-Busch InBev – In 2018, Anheuser-Busch InBev announced a partnership with Canadian cannabis company Tilray to research and develop cannabis-infused beverages.

The entry of major corporations has both potential benefits and downsides for the cannabis industry and its consumers. On one hand, it brings legitimacy and increased funding to the industry, helping to break down the stigma that has long surrounded the plant. It can also drive innovation and research, leading to new and improved products that can benefit consumers.

However, the entry of large corporations could also have negative impacts. The financial resources and distribution networks of large corporations may allow them to dominate the market, squeezing out smaller players and limiting consumer choice. This could ultimately lead to a less diverse and innovative industry, with fewer options for consumers.

There are also concerns about the potential for large corporations to prioritize profits over public health and safety. As with any industry, there is a risk of cutting corners or taking shortcuts to maximize profits. This could lead to unsafe or low-quality products on the market, putting consumers at risk.

One potential benefit of large corporations investing in cannabis is the potential to drive down prices, making cannabis more affordable and accessible for consumers. It could also lead to increased research and development, leading to new and improved products that can benefit consumers in a variety of ways.

Additionally, large corporations entering the cannabis industry may help to reduce the racial disparities that have long existed in the industry. Historically, communities of color have been disproportionately impacted by the War on Drugs, which has led to unequal enforcement of drug laws and unequal access to the legal cannabis industry. The entry of large corporations, particularly those that prioritize diversity and inclusion, could help to create more opportunities for people of color in the industry and help to address these disparities.

Despite the potential benefits, it is important to approach the entry of large corporations into the cannabis industry with caution. Consumers should be aware of who is behind the products they are purchasing and should seek out products from companies that prioritize transparency, safety, and quality. It is also important to support small, independent businesses that may be at risk of being pushed out of the market by larger corporations.

Ultimately, the impact of major corporations entering the cannabis space will depend on a variety of factors, including the specific companies involved and their approach to the industry. It will also depend on how the industry as a whole responds to this trend.

The cannabis industry is rapidly evolving, and it will be interesting to see how this trend continues to develop and what impact it will have on the industry and its consumers. As with any industry, there are both risks and opportunities associated with the entry of large corporations, and it is up to consumers to stay informed and make responsible choices when it comes to their cannabis consumption.

EXPLORE MORE NEWS